Keyword research is a very big part of marketing a book today. In order to sell your book, you need to know what words describe it best for those people likely to buy it. In a way, you can almost forget about asking the question "What sort of person will want to read this book?" if you can properly answer this simpler, less psychological question: "What words will the potential buyer plug into a search engine when looking for a book like this?" If you get that one right, it doesn't matter…

One way to alert others to the existence of your published writing is to post about it online. But where should you post? Should you post in places where other writers gather? Sometimes, yes. Sometimes you want to associate with others and talk to them about your accomplishments and let them share theirs and learn about their new books, too. But most of the time, you should be paying attention to people who are not authors. Why? Because if you only sell your books to authors, and they only…

It used to be the case that an author's promotional duties were primarily confined to making appearances at book-signings and  speaking engagements. Today, much of book selling occurs online, and so the function of an author as a book promoter has changed also.

At Inverted-A, we expect authors to write promotional articles about topics that are related to their own book, but only tangentially. Why? Because the name of the game is keyword research.

Supposing you have written a…

The typical day at Inverted-A Press starts at 6:30 am. All work takes place in the pens, with Bow watching and interrupting and supervising.

Early morning activities may include blogging and publicity related work, most of which involves posting promotional material on the net.

Late in the morning we start to work on typesetting the next book on the publication roster. This includes working on the interior, overseeing cover design and artwork, and proof-reading material that…