Replies to This Discussion

Permalink Reply by Rico Marciano on July 9, 2012 at 10:21pm

Jeff, I'm curious about one thing ... are you the same Jeff Herman that Steve Harrison said was a super-agent?

Permalink Reply by jeff herman on July 10, 2012 at 11:13am

yes

Permalink Reply by Ronald R. Hanna on July 10, 2012 at 2:24pm

Is it advisable to STOP writing for a minute and promote previously published work with all your energy?  I took about three weeks and rode a wave of PR for my latest novel, and after a few slow days, have begun writing another new one.  I can't just STOP writing, but I have occasionally taken a break.  Guess the question is, how long of a break in writing is TOO LONG?

 

Permalink Reply by jeff herman on July 11, 2012 at 11:35am

Promoting is never a waste of time, and doesn't negate other activities, especially writing.

Permalink Reply by Roger Lawrence on July 22, 2012 at 7:39am

Any more time than is required to make another cup of tea is too long.

Permalink Reply by jeff herman on July 23, 2012 at 12:17pm

I don't know, making tea can be very meditative the way they do it across the pond. 

Permalink Reply by Jill Celeste on July 23, 2012 at 1:05pm

My question is what is the most productive use of the time that I set aside for promotion?. Say, for instance, I have a spiritual non-fiction book coming off the press called "Where is Your Soul and What is it Doing?"...

 In what order of priority would you put the following marketing gestures along with percentage of time? and what have I missed?

      Hiring a publicist  

      Facebook and Twitter

         Bookstore presentations and book signings

         Ads in spiritual magazines and newspapers

         Expanded page on my website 

         New website just for book

          Getting people to put good reviews in Amazon

          Gettiing on Radio for interviews

          New Age and spiritual fairs

 

 

Permalink Reply by jeff herman on July 24, 2012 at 9:38pm

All of the above.

Permalink Reply by Beverly Magid on July 24, 2012 at 11:56am

I am about to launch a novel which is being self published on CreateSpace.  I've hired someone to help me with the social media area, but as willing as I am to do promotions myself, the last book remained invisible and I only promoted at library readings and Hadassah groups. Great feedback but few sales.  Any suggestions how to increase the numbers of readers and buyers?

Permalink Reply by jeff herman on July 24, 2012 at 9:40pm

It always comes down to word of mouth. Tell the right people to buy it and hope that they do and that they will tell others to do so, and you can't stop telling people.