Like everyone else, I'm a perpetual student when it comes to marketing, which is what makes it fun. I've learned a few things along the way and so have all of is. Here's an invite to present specific questions for which you might receive useful answers. Your turn . . .
Jeff, I'm curious about one thing ... are you the same Jeff Herman that Steve Harrison said was a super-agent?
Is it advisable to STOP writing for a minute and promote previously published work with all your energy? I took about three weeks and rode a wave of PR for my latest novel, and after a few slow days, have begun writing another new one. I can't just STOP writing, but I have occasionally taken a break. Guess the question is, how long of a break in writing is TOO LONG?
Promoting is never a waste of time, and doesn't negate other activities, especially writing.
Any more time than is required to make another cup of tea is too long.
I don't know, making tea can be very meditative the way they do it across the pond.
My question is what is the most productive use of the time that I set aside for promotion?. Say, for instance, I have a spiritual non-fiction book coming off the press called "Where is Your Soul and What is it Doing?"...
In what order of priority would you put the following marketing gestures along with percentage of time? and what have I missed?
Hiring a publicist
Facebook and Twitter
Bookstore presentations and book signings
Ads in spiritual magazines and newspapers
Expanded page on my website
New website just for book
Getting people to put good reviews in Amazon
Gettiing on Radio for interviews
New Age and spiritual fairs
All of the above.
I am about to launch a novel which is being self published on CreateSpace. I've hired someone to help me with the social media area, but as willing as I am to do promotions myself, the last book remained invisible and I only promoted at library readings and Hadassah groups. Great feedback but few sales. Any suggestions how to increase the numbers of readers and buyers?
It always comes down to word of mouth. Tell the right people to buy it and hope that they do and that they will tell others to do so, and you can't stop telling people.