Replies to This Discussion

Permalink Reply by Joan Adamak on July 11, 2012 at 9:57pm

What is it?

Joan

Permalink Reply by Sangay Glass on July 11, 2012 at 10:09pm

It's a place to stand that can be jumped off of to take a nose-dive into the abyss ...or it can a springboard to launch into the air.

I have a solid platform that is flexible enough to send me where I want to go:)

Permalink Reply by jeff herman on July 12, 2012 at 12:32pm

A platform is the term of art that explains everything you can do to market and promote yourself and your products.

Permalink Reply by Ronald R. Hanna on July 12, 2012 at 12:51pm

That differs from a business plan, how?

Permalink Reply by jeff herman on July 16, 2012 at 12:59pm

It is a business plan in many respects, except it's called AUTHOR'S PLATFORM in the context of publishing.

Permalink Reply by Jill Celeste on July 15, 2012 at 2:07pm

Jeff, Have you written a "Guide to Platform Building"? If not, do you have a favorite reference for us?

Permalink Reply by jeff herman on July 16, 2012 at 12:59pm

Wonderful idea.

Permalink Reply by Katherine E. Hinkson on July 12, 2012 at 10:38pm

How do you know if your platform is strong or flexible enough to stand up to marketing a book?

Permalink Reply by jeff herman on July 16, 2012 at 1:01pm

It comes down to how many people you can reach who care  about what you say and do.