Have you experienced the issue?
No, I don't. Marketing a book is hard work and takes contacts. The traditional publishing industry has those contacts. So why is it that they will not use their contacts to help sell more books which makes them more money???
And why is there an A list and B list which no one talks about??? Some bring promoted and others not so much???
Publishers also work with newspapers. More contacts.
I believe that traditional publishing should not be put out of business, but they should review their business model and see where they are failing because they are imo. It is good to have editors vet an author's work and suggest improvements. It is good to have marketing departments design a great book cover which will pull in a reader. So I am all in favor of traditional publishers continuing - but they need to get smarter and start looking at the reader/buyer of their products and get over themselves in what they think is best. Many times they don't provide what the reader wants.
That is a bad business model!!!
If they were on top of the market - self-publishing would never have gained a foothold. And Amazon would have failed like many predicted it would in the late 1990's.
Believe me, a writer has to do anything and everything over and above anything a traditional publisher does for your work. I was there with Putnam.
Excuse me, therefore, if I post the nice review I got today from Foreword Reviews for my new novel, SAVING JANE AUSTEN:
At the end of the day (I'm a devout cliche lover) what sells a book? Not talking about the known authors who get a full page in the NY Times Book Review. I've seen and read so many testimonials from new authors who really put themselves out there. Recently attended a signing by an author attended by a group of twelve, ten of whom were family members. That seems to me just a step up from going door to door, books in hand. Surely the traditional publishers are far more efficient in creating buzz.
Another way to phrase this question is: What are you paying the publisher for? Distribution channels, or is marketing included in the negotiated price?
My understanding of what a traditional publisher is paid for is to manufacture the book into a solid and page filled format and to advertise the product. They make far more off the book then the author who created the work from nothing more then imagination and hard work. If the traditional publisher is to make the majority of the money, they should perform the majority of the work. Granted, this is simply my opinion.
I think both publishers and authors need to work together and do everything they can to make a book a success. Most successful authors, and their publishers, will tell you that the harder the author works, the more chance of success. The author works, and the publisher works; it should be a joint partnership. Two heads are usually better than one, no matter how successful you are. It's a business for both parties. It's a win, win.