CAN YOU BE A SPOKESPERSON?

Maybe some of us should and can expand our thinking. Instead of just think about the book, maybe think about its primary subject and purpose, and how you can maybe be a spokesperson about that. That way you and the subject are the story and the book rides your coattails in the media. Has anyone done this?

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Replies to This Discussion

Permalink Reply by Marshall Barnes on June 27, 2012 at 4:57pm

I've done it. Repeatedly. In the U.S. and Canada. Getting ready to do it again...

Permalink Reply by jeff herman on June 27, 2012 at 6:11pm

It's probably a good idea to join a local Toastmasters.

Permalink Reply by Candace "Zee" Zorowitz on June 28, 2012 at 11:14am

A critical component to being a spokesperson is to be passionate. Passion drives us and attracts others.

Permalink Reply by Janet Starr Hull on July 2, 2012 at 12:37pm

Agreed.

Permalink Reply by Monique Colver on July 2, 2012 at 4:06pm

Yes, that's what I'm doing. It's not necessarily the book that's going to be promoted, but the subject. And it's far more common that people want to admit -- it's something we think people don't want to talk about, but I'm finding that everywhere I go, there are people who want and need to talk about it.

Permalink Reply by Janet Starr Hull on July 2, 2012 at 11:50pm

Monique, what's the subject? I think today's world needs new subjects, or at least a fresh spin on the old ones.

Permalink Reply by Monique Colver on July 3, 2012 at 7:07am

Old subject: mental illness, but from the perspective of both the person with mental illness and the caregiver, with both contributing material to the book. It's about what we do for those we love, and finding hope to hang onto in the worst of times. I'm very happy with the reviews so far.

Permalink Reply by jeff herman on July 2, 2012 at 5:24pm

Follow the media and submit responses. And also submit ideas for fresh stories.

Permalink Reply by Bob Sheffield on July 4, 2012 at 11:22pm

This is a great IDEA, study of some of the greats like Apple, The Wright Bros. and others show "People Don't Buy What You Do.... They Buy WHY You Do It! Go to: http://www.facebook.com/#!/AdBlastMarketing to see the video. So get out there and let people know WHY!!!

Happy Writing

Bob

Permalink Reply by Marshall Barnes on July 5, 2012 at 8:28am

OK Bob. "WHY" did the Wright Brothers invent the first airplane and how did that translate into the reason why they got their first contracts?

Permalink Reply by jeff herman on July 5, 2012 at 12:01pm

I have not read about the Wright boys, but I'm not sure they did invent the first plane; I think it was Leonardo Da Vinchi. But they may have been the first to get a commercial result for their creation.